Run the Tan welcomes Kraken as Supporting Sponsor for 2026 – encouraging runners to “Have a Krak”
Run the Tan is proud to welcome Kraken, one of the world’s longest-standing and leading crypto platforms, as an Official Supporting Sponsor of Run the Tan 2026 and Official Support Sponsor of the Run the Tan Run Club.
The partnership launches under the campaign theme “Have a Krak” — celebrating the spirit of stepping up, giving it a go, and challenging yourself on Melbourne’s most iconic running loop.
Whether you’re chasing a personal best, tackling the famous Anderson Street hill, or simply running your first lap of The Tan, Run the Tan is about showing up and having a crack.
Kraken’s support will help power both the Run the Tan Run Club community program and the Run the Tan Annual Showcase Event on Sunday 26 April 2026, encouraging more people to get active while raising awareness for mental health.
Under the partnership, Kraken will be recognised as:
Official Support Sponsor – Run the Tan Run Club
Supporting Sponsor – Run the Tan Annual Showcase Event
The collaboration will include a range of digital campaigns, social media activations, community engagement initiatives and event-day experiences designed to bring the “Have a Krak” theme to life across the Run the Tan community.
Darren Templeton, Founder – Run the Tan & Director – Run for Mental Health Ltd, said:
“Run the Tan has always been about bringing people together through movement, community and purpose.
The idea of ‘Have a Krak’ perfectly captures the spirit of the event — you don’t need to run a marathon to test yourself. Sometimes one lap of The Tan is all it takes.
We’re excited to welcome Kraken to the Run the Tan community and encourage everyone to come down, get involved and have a crack.”
Jonathon Miller, Kraken’s General Manager of Australia and Rest of World, said:
“At Kraken we believe the best things come from backing yourself and having a Krak at something new, even if it’s difficult. This holds true whether it’s a physical challenge, or changing the way you think about money and finance – something we’re committed to doing when we build new ways for Aussies to move, spend and manage their money using crypto.
Run the Tan embodies that spirit and we’re proud to support an event that brings people together around that kind of challenge.”
About Run the Tan
Run the Tan is Melbourne’s premier short-course running event, held annually on the iconic 3.827km Tan Track, and raises funds for Run for Mental Health Ltd, a registered Australian charity dedicated to promoting mental health awareness and prevention.
The Run the Tan community also includes the weekly Run the Tan Run Club, held every Saturday morning at The Tan, bringing together runners of all abilities to train, connect and support one another.
Each year the Run the Tan Annual Showcase Event brings together elite athletes, celebrities, schools, emergency services and community runners for a unique race experience that celebrates participation, performance and community spirit.
Run the Tan 2026 will feature:
- Elite Athlete Showcase
- Celebrity Challenge
- Battle of the Schools
- Emergency Services Challenge
- King & Queen of the Hill
- Public Fun Run
The event continues to raise the standard for community running, offering one of the largest prize pools for an out-of-stadia short-course race in Australia, with equal prize money for able-bodied and para athletes.
Run the Tan 2026
📅 Sunday 26 April 2026
📍 The Tan Track, Melbourne
Run the Tan 2026 — Have a Krak. 🏃
Run the Tan does not provide financial advice. – Terms
Kraken offers are subject to their terms and conditions.